I’ve worked with Yelp since 2011 – initially as a full-time employee and currently as an independent contractor – and have over the years been responsible for launching the service in Sweden, translating the entire website and all the mobile apps from English to Swedish, and continuing to maintain and oversee Yelp.se on a daily basis.
I worked on
LOCALIZATION Responsible for the localization and ongoing development of the company’s expansion into the Swedish market
TRANSLATIONS Translating the entire website and all mobile applications from English to Swedish, with focus on matching the company’s brand and tone with Sweden’s cultural climate and local customs.
EDITING Editing and supervising the content of the Weekly Yelp newsletter.
COPYWRITING Writing Swedish marketing copy for ads and email campaigns based on the English counterpart and localized for the Swedish market.